What is SEO and How Does It Work?
Written By Lamar Laing
Learning about Search Engine Optimization with Laing Media

Learning about Search Engine Optimization with Laing Media

If a tree falls in the forest, and nobody is around to hear it, does it make a sound? What is a great idea worth if nobody can see it or hear about it? How do you create an impact if nobody knows what you offer? These are the questions that SEO marketers frequently ask themselves. Sometimes, the biggest challenge for business owners is not just getting the right website and content set up to help them put their brand out there but making sure that the correct quantity and quality of traffic is directed to your web pages. The magic of search engine optimization can help expand your online visibility. 

Whether you are setting up your business website yourself or working with a marketing agency, three letters are likely to pop up – SEO. While many understand that SEO is essential for your marketing strategy, understanding the intricacies of what search engine optimization entails can become a bit more complex. 

What is SEO

SEO, or search engine optimization, is the process of maximizing the number and quality of visitors to your website through organic search results. This may seem pretty simple but can be broken down even further by understanding the quality, quantity, and effects of SEO marketing

While the idea of having a million viewers visiting your website sounds impressive, if 99% of those visitors are coming to your site looking for publishing options when you are a publicist, it doesn’t do your business much good. The idea of attracting quality traffic is ensuring that search engine sites are pulling accurate information and keywords from your website that align with what your target audience is looking for online. Once you can funnel the right traffic to your website, that is when numbers matter. Another critical element of SEO is organic traffic. You may notice a number of advertisements that show up in search results. Organic traffic is the traffic that you do not have to pay for. 

How Does SEO Work?

Search engines are the sites you visit to input a question that produces a long list of options. However, it is much more detailed than that. A search engines crawler then goes into the internet and pulls all of the information that it can find. This information is brought back to the search engine and organized in an index fed into an algorithm to match the data to the user’s query. 

Now comes the most important element to SEO – optimization. This is where web developers and content writers for a particular site work together to ensure that the crawlers pick up pages and rank them higher in the search results for specific keywords and categories. It can be done using various tactics, including meta descriptions, title tags, and internal links to pages within your site. 

How SEO Impacts Your Website 

Whether building a new website from scratch or simply giving an old one a “face-lift,” you can implement SEO best practices to help your pages rank higher in search engine results.

If you’re looking to launch a new website, the first step is to find an SEO-friendly domain. When searching for domains, try to find one that is easy to remember and potentially uses the key phrases your target audience may be searching for.

Once you have secured your domain, you will need to work with your content writers and web developer to make sure that the pages within your website are also search engine optimized. The copy written for your website should have enough keywords for crawlers to recognize and index in the search engines. Internal links should also be included to keep users on your website for various resources and information. A savvy web developer will ensure that all pages have the appropriate tags and descriptions for search engine optimization behind the scenes. 

Laing Media SEO Services

From web development to copywriting, Laing Media understands the importance of search engine optimization implementation from beginning to end. Our team of skilled web developers and digital marketers stay ahead of the constant algorithm changes and make sure that your search engine optimization on every page is consistently up-to-date while monitoring which pages perform better than others. 


For more information on search engine optimization and Laing Media’s SEO services:


(770) 696-6583

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