Image Credits: Linkedin Sales Navigator

94% of first impressions on a website are design-related.

Long gone are the days of solely relying on elaborate window displays and eye-catching print advertisements to drive customers to your business. Now more than ever, your future customers have their eyes on a screen and their fingers touching a keyboard. This means your business website is typically the first stop potential customers are checking out to learn who you are, what you do, and how you can improve their lives.

Your website is essential

Your website is the foundation for your business structure, whether small or medium-sized businesses or corporate enterprises. However, when it comes to customers, it doesn’t matter what stage your business is in – a bad web design will have potential customers running towards your competition and costing you potential revenue.

We’re not just talking about aesthetics, as this goes well beyond a beautiful design. Customers are looking for functionality, accessibility, and value from your company’s website that remains consistent no matter what device they are using. While some business owners may worry about the cost of having and maintaining a great website, smart business owners understand that they can’t afford not to have a business website.

Image Credits: Linkedin Sales Navigator

Make Sure You Are Mobile-Friendly

We’re willing to bet that you have a mobile device within ten feet of you at almost any moment.

Numbers don’t lie. According to the internet mecca, also known as Google, close to 75% of users prefer mobile-friendly websites. A similar number of people also said they are more likely to return after visiting a mobile-friendly site rather than moving onto a competitor’s website.

Too often, business owners make the mistake of skipping mobile optimization during the web development process. This is also a typical mistake for those looking to piece together a quick website using the build-it-yourself platforms. Having a skilled web development team that can ensure that no functionality is lost in the mobile version of your website can save you a lot of money in the long run. Plus, it shows your customers that you are committed to meeting them where they are at and answering their needs.

Web Design Is More Than Visuals; It’s An Experience

First impressions are important. The same attention to detail you put into your outfit the day of a big presentation or meeting should be applied to your web design. In fact, 94% of first impressions of a website are design-related. This decision is usually made in less than 0.05 seconds.

A recent study from Stanford University shows that 75% of people determine the credibility of a business based on what their website looks like. Unfortunately, there is no magic one-size-fits-all formula to the perfect web design for your business. Like the irises of your eye, or a single fingerprint, a web design is unique to the company it represents and the customers they are trying to serve.

Laing Media web developers specialize in creative design. Most importantly, we focus on what the design really means to your users. Whether your website showcases your products or services, the web design allows your user to experience your brand without leaving their home. Our team of talented web developers focuses on the psychology of your users to make sure that the website functions properly while also appealing visually.