For many organizations, the idea of building a community is not just about being online for social media. The goal is to bring together a group of people willing to provide feedback and contribute to the organization’s goals and objectives. The best way to do this is by marketing your organization to connect and engage people. Here are some tips on bringing people together and building your community-driven website.

Why should you consider building a community?

Your company needs to be thinking about building an online community. A good place to start is with your existing customers, and this can be done by offering incentives through social media or email campaigns. You want to create a level of exclusivity within your community and make it enticing for people to sign up and engage with the material you are sharing.

Digital marketing, specifically social media, is a great way to build a community because it is fast and easy, but it doesn’t have to be just that. You could also host meetups in person or set up a monthly newsletter for people interested in your organization’s mission. By building this type of community, you’ll be able to gather important information from potential customers and allow them to provide feedback on what they think about your organization and its products or services.

What are the benefits of a community-driven website and brand?

The benefits of a community-driven website and brand are numerous:

  • Building a community is the best way to get people talking about your organization. It helps you establish an authoritative online presence, increases your company’s credibility, and allows you to provide valuable information that will be shared with others.
  • It’s a great way to increase traffic and exposure to your content. Your followers will share your content organically – without any work on your behalf – as they see something interesting in the feed or on their wall.
  • A community builds loyalty among customers, and people who feel like they belong to a group are more likely to feel loyal to a brand and buy products from that company more often. A community also provides customers with an opportunity for greater engagement with the company’s goals and objectives which can help build trust in the company over time.

The difference between social media and a community-driven website.

The difference is that a community-driven website is one in which members of the organization contribute and are involved in online discussions. They may be sharing their opinions or posting about what’s happening with the organization on a regular basis.

How to build your site so that it’s inviting.

If you want people to visit and engage with your site, you need to make it inviting. One way of doing that is by including images on your site. Images are great ways of attracting attention and can be used to illustrate what your organization is all about. Another way of building a community-driven website is by having a blog or newsletter. You can invite people to subscribe, comment, or share the content with their network. And if they take that step, they’re more likely to return for another visit.

 People who are interested in what you have to say will come back for more if they have the opportunity to subscribe, comment, or share the content of your blog or newsletter with their networks.

How to market your website to grow your community.

  1. Build a strong foundation.

It’s important to base your marketing efforts on what you do best and always be proud of what you do. For example, if you’re a small business specializing in children’s clothing, it would make sense to show pictures of your products and the people who wear them. Then, focus on communicating why people should buy from you instead of someone else. 

  1. Show off your expertise.

We all have one or more skills that we can use to grow our website into something spectacular. If you’re good at writing, then maybe start a blog about your day-to-day activities or post about clothes for kids during the fall season; if you like photography, share photos from your favorite locations with captions that are related to the photos; if you have an eye for design, post projects that may require another person’s input but provide the template for how people can do it themselves. You might also want to consider how your skills align with what people need help with (e.g., productivity hacks).

  1. Create content that matters to people in their everyday lives

The goal of digital marketing is to create engaging content that will draw potential customers in – whether they are looking for pet supplies or new sneakers. Content should be relevant and useful so as not to overwhelm readers with the information they don’t need or things they’ve heard before (unless they specifically ask!).

  1. Be authentic!   One easy way to build relationships

Creating a Community That Thrives

Building a community-driven website and brand will help you create a more substantial customer base and positively impact your bottom line. This guide has discussed the benefits and steps you need to take to make it happen. If you’re ready to start building, it’s time to get started!

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For more information on building a community website and Laing Media’s digital marketing services.

Lamar Laing

Senior Web Developer e: p: (770) 696-6583