How to Measure Success with Digital Marketing: 3 Key Metrics You Shouldn’t Ignore
Written By Lamar Laing
Laing Media Digital Marketing Success Tips

Digital marketing is a powerful tool that can help you generate leads and increase conversions. However, there’s more to digital marketing than just setting up Google AdWords and Facebook Ads. There are a number of metrics that you need to track to measure your success with digital marketing. These are the three most important metrics for digital marketing success:

* Customer lifetime value – The amount of revenue generated from a customer over the course of their lifetime as a result of your business

* SEO rankings – How well your site ranks in search engine results pages (SERPs) 

* Social media engagement – The level of interaction on social media channels like Twitter, Facebook, and Instagram

What do you measure with digital marketing?

Google Adwords is the best way to measure success with digital marketing. It shows you how much your ads cost, how many people clicked on your ad, and how many leads you got from that click. 

Social media engagement is a great tool to measure success with digital marketing. It lets you see how engaged your audience is. You can see which posts get the most likes, shares, and comments.

SEO ranks show whether or not people find your site through search engine results pages like Google and Bing. If people aren’t finding your site through Google and Bing, then people won’t be able to find your website at all!

How to measure success with digital marketing?

By using these three key metrics, you’ll be able to better guide your digital marketing strategy.

Customer lifetime value – Customer lifetime value is one of the most important metrics because it helps you understand if your ROI is sufficient. This metric is the total revenue generated from a customer over the course of their lifetime as a result of your business. For example, if you find that customers spend an average of $600 per year with you, that translates to $1200 in customer lifetime value (2 years x $600).

SEO rankingsSEO rankings are also crucial in measuring success because they tell you how well your site ranks for certain keywords or phrases. In general, the higher your website ranks for keywords, the more people will see your website and click on it, which translates into more conversions and more revenue for your business.

Social media engagement – The third metric is social media engagement which measures how much interaction is on social media channels like Twitter, Facebook, and Instagram. If you have a high level of engagement on those platforms, then you’re doing something right! After all, social media channels are designed to create conversations with users to share information about their businesses with others who may not know them yet. High levels of engagement mean that digital marketing efforts are generating buzz and increasing awareness about your business.

Customer lifetime value

One of the most important metrics for digital marketing success is customer lifetime value. This metric can be tracked by dividing your total revenue by the average cost per conversion (CPAC). You can adjust this calculation to match the lifetime value of your customer instead.

 Let’s say you have a CPAC of $75, and you generated $5,000 in revenue. This would mean that your customer lifetime value would be $5,000/$75, or 66.67 customers.

In this example, you would need to generate 66 sales at a CPAC of $75 in order to match your customer lifetime value of $5,000.

The metric for social media engagement is “likes” on Facebook or retweets on Twitter. The name for SEO rankings is PageRank, and it measures how well content ranks in search engine results pages (SERPs).

SEO rankings

SEO rankings are important because they represent how well your site is performing in the eyes of search engines. Your site will be displayed higher in SERPs if you have high SEO rankings, leading to more visitors and conversions.

Social media engagement

Social media is a valuable resource for digital marketers. It can help you attract new leads, drive customer engagement, and build your brand’s popularity. For example, if you’re looking to grow your social media following on Twitter, you could use a social media management tool like Hootsuite or TweetDeck to monitor the performance of your account. You can then analyze the number of likes or retweets that a post receives. Social media engagement is important because it’s another way to measure success with digital marketing.

Driving Digital Marketing Into The Future

With so many metrics to measure your marketing campaigns, it can be hard to know which ones to focus on. Focus on the metrics that provide you with the most valuable information.

Metrics like customer lifetime value, SEO rankings, and social media engagement are important because they show how your digital marketing efforts impact your business. There are many more metrics you can use to measure your digital marketing success. The key is to find the metrics that provide you with the information you need to make informed marketing decisions.

If you want to know more about how digital marketing can improve your business, visit for more information. 

Talk to an expert.

For more information on building a community website and Laing Media’s digital marketing services.

Lamar Laing

Senior Web Developer
p: (770) 696-6583

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