If you are like most businesses, the end of the year is about reports and reviews. Each business department is looking through the past year’s effort and activities to look for what worked and what didn’t work and to assess what to do next year. It is the perfect time of year to prepare for a strong new year where your business is truly in order. In order to make the process easier, we’ve put together a quick 2022 New Years Business Checklist for you to keep on hand. 

Businesses can benefit from better preparation during Q4

The end of the fiscal quarter or the end of the year is important. A businesses end of year goals should go beyond ending the year on a strong note. Instead, the focus should be on having an incredible start to the new year. If you haven’t ended your year with a New Years Business Checklist, it is time to start.

Each area of business has its own checklist and reporting method. However, it is important to remember the digital marketing and branding of your business. Here is a 2022 New Years Business Checklist to make sure your digital marketing and branding are aligned and geared for a stronger and more profitable new year. 

Web Design 

The first item on the 2022 New Years Business Checklist is the foundation for your brand presence. Looking back at your website’s performance for the year, you can determine if your web design is in need of a facelift. Make sure your web design reflects your brand messaging, images, and guidelines correctly. If user retention is low on your site, consider restrategizing your user experience.

Web Development 

Web development is critical for your 2022 New Years Business Checklist. Making sure your website is functioning healthy from the inside out should be towards the top of your list. Ask your web development team to make sure your website is up to date with the latest plug-ins, themes, and features.

Optimization

We talk about optimization all the time. It is no surprise that website optimization makes the 2022 New Years Business Checklist. Optimization also has multiple layers. You want to make sure your website is optimized for mobile since mobile users globally have grown by 97 million users this year. 

SEO Strategy

The magic behind the beauty of your business website is your SEO strategy. Go through each page of your site and make sure your Search Engine Optimization strategy is driving web traffic. 

Content Calendar

2022 will be here before you know it. With a new year comes new content! Start planning out your content calendar for Q1. Make sure you are hitting all the major holidays and business milestones. 

Email Marketing

Despite the talk, email marketing is not dead! In fact, 89 percent of marketers still use email marketing for business. Having mapped out campaigns helps create relationships with new and existing customers. 

Social Media Marketing 

Now more than ever, social media is the place to be. Get ready for the shifts and changes that come with each platform. Also, plan out different content that speaks to different audiences on each platform. 

Paid Advertising 

Spending dollars wisely can help you be seen ahead of the competition. Look at historical data to find out which platforms to allocate advertising spend. 

Data & Analytics 

Last but certainly not least, we want to make sure you remember data and analytics for your 2022 New Years Business Checklist. Data and insights from analytics help departments in each business to plan strategically. 

Prepare for the future with the 2022 New Years Business Checklist 

It is never too late to prepare for the future. When it comes to your business, better preparation leads to better results. Save this 2022 New Years Business Checklist and reuse it every year. If you find gaps in your digital marketing, consider hiring a professional agency to manage the areas that need attention. 

Visit https://www.laingmedia.com for more information.