That’s why so many digital marketing tools always pop up, making it easier for businesses to succeed online. The options available now can be overwhelming, but knowing which foundational tools to implement in your company can save time and money. Here is everything you need to know about Google Tag Manager and examples of how you can use it in your business.

What Is Google Tag Manager?

Google Tag Manager is a software that allows you to manage website tracking and marketing tags from one central place. Most marketing professionals use it to simplify the process of adding new functionality to their websites. That way, they can keep track of how users are interacting with the site without having to make considerable changes to their main code

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Why Use Google Tag Manager?

One of the most significant benefits of Google Tag Manager is the ability to create a more consistent user experience. If you can add new customer tracking features to your site without significant changes to the code, you can rest assured that they’ll work perfectly every time.

With GTM, you can create a central library of your website tracking codes. If you need to update your marketing functionalities, you can do so without worrying about major site changes. You can also create a more organized workflow by managing your site’s tracking codes through GTM. That way, you can ensure everything runs smoothly without disrupting your business.

Google Tag Manager Benefits for e-commerce Businesses

E-commerce businesses can benefit from using Google Tag Manager in several different ways.

• Track marketing ROI: If you’re running an e-commerce business, you may be wondering how to track your marketing ROI. The best way to do that is to use Google Analytics. With Google Analytics, you can track your business’s revenue and customer acquisition costs. If you want to track your marketing ROI, you need to use Google Tag Manager to implement your website’s Google Analytics tracking code. Once you’ve done that, you can easily track how much each marketing campaign is costing you. You can also see which campaigns are bringing in the most revenue. 
• Track website traffic: Ecommerce businesses rely on website traffic to turn sales. The more people who visit your site, the better your chances of making a sale. Google Analytics is one of the best ways to track site traffic. Google Analytics can tell you things like how long people are spending on your site and which pages they are leaving. By using Google Tag Manager to implement the Google Analytics tracking code on your site, you can track your website traffic with ease. By tracking your traffic, you can see which parts of your site are working well and which areas need improvement. You can then make changes to your site accordingly.
• Track eCommerce sales: Google Analytics also features eCommerce sales tracking. This feature can tell you which products are selling the most and which aren’t moving. It can also tell you which customers are making the most purchases and what they are spending their money on. Google Analytics can even tell you the average order value. By using Google Tag Manager to implement the Google Analytics eCommerce tracking code on your site, you can track customer sales with ease.

Track marketing ROI with GTM

If you want to track your marketing ROI with GTM, you first need to install your site’s Google Analytics tracking code. Then, you can use GTM to select which data you want to send to Google Analytics. You can also select which data you want to ignore. Using GTM to track your marketing ROI, you can see which campaigns bring in the most revenue. You can also see which campaigns are costing you money. This insight allows you to make adjustments to your marketing strategy to boost revenue and reduce costs.

Track website traffic with GTM

If you want to track your website traffic with GTM, you must follow the same process as above. By tracking your website traffic with GTM, you can see which pages on your site are most popular and which pages aren’t being used at all.

By looking at your Google Analytics metrics, you can make adjustments to your site’s layout. You can make sure that your most important pages are easy to find and that your least important pages aren’t distracting visitors from the important stuff.

Track eCommerce sales with GTM

Tracking your eCommerce sales with GTM allows you to see which products bring in the most revenue and which aren’t selling. By looking at your Google Analytics data, you can see which products are priced appropriately and which are overpriced and adjust accordingly. You can also see which products are being purchased the most often.

Using Google Tag Manager to Improve Your Website

Google Tag Manager is an excellent tool for simplifying your site’s tracking code. It’s beneficial for e-commerce businesses, which need to keep track of their customers’ shopping journeys. 

By implementing GTM, you can create a more organized workflow and add new functionality to your site without huge code changes. That way, you can ensure everything runs smoothly and that your site is fully functional. By tracking your website traffic and eCommerce sales with GTM, you can see which parts of your site are working well and which areas need improvement.

It’s important to note that setting up your Google Tag Manager and Google Analytics can be a tedious process. This is where a skilled team can come in handy. Laing Media specializes in working with businesses looking to improve their data & analytics and set up their GTM tracking processes. To learn more about how Laing Media can help you with Google Tag Manager, visit https://laingmedia.com for more information.