Web development is an ever-evolving field, with new technologies and trends emerging constantly. In recent years, there have been several key trends that have shaped the way we build and design websites. Each year we see new web development trends – some that shake up the industry, and some that that make a brief appearance before disappearing. In the last few years, we’ve seen a lot of buzz relating to Artificial Intelligence (AI), Virtual Reality (VR), Mixed Reality (MR) and even the metaverse. We also witnessed a demand increase in voice search optimization and low-code or no-code development. 

While we still expect to see those words trending around web development in 2023, there are a few other trends that seem to be breaking the surface. As web development experts, Laing Media is keeping tabs on our predicted trends for the web development world moving forward. 

1. Responsive Design: Responsive design is one of the most important web development trends, as it ensures that websites are optimized for various devices and platforms. By using responsive design, developers can create websites that look great on any device, from smartphones to tablets to desktop computers.
2. Single-Page Applications: Single-page applications (SPAs) are becoming increasingly popular as they allow developers to create fast, dynamic experiences for users. SPAs use JavaScript to render content on the same page without reloading the entire page every time a user makes a request. This makes it easier for developers to create responsive designs with smooth transitions and animations between pages.
3. Motion UI: Motion UI is a library of CSS and JavaScript components that allow developers to quickly add motion effects to their websites and apps. Motion UI makes it easier for developers to add motion effects like parallax scrolling, page transitions, hover states, and more without writing complex code from scratch.
4. Progressive Web Apps: Progressive web apps (PWAs) are becoming increasingly popular as they offer users an app-like experience within their mobile browser or desktop browser window. PWAs are built using web technologies such as HTML5, CSS3, JavaScript, and Service Workers which make them faster than traditional websites and more reliable even when offline or with poor network connections.
5. Accelerated Mobile Pages (AMP): Accelerated mobile pages (AMP) is an open-source framework that allows web developers to create fast-loading, mobile-friendly pages. AMP pages are optimized to load quickly on mobile devices, with the goal of reducing bounce rates and improving user engagement. This is especially important for websites that rely heavily on advertising revenue, as faster loading times can increase ad impressions and click-through rates.
6. Artificial Intelligence & Machine Learning: This web development trend is not new, but it is evolving. Artificial Intelligence (AI) & Machine Learning (ML) have already started being used in web development projects in order to create smarter applications that can make decisions based on data collected from the user’s interactions with the website or app in question. AI & ML can be used in web development projects for tasks such as image recognition or natural language processing which could be used for search engine optimization or voice command interfaces respectively.
7. Chatbots: Chatbots are computer programs designed to simulate conversations with human users through text messages or audio/video calls over the internet or other communication networks like Facebook Messenger or Slack etc., making them an important part of customer service automation strategies today as they can help reduce costs while providing customers with quick answers 24/7/365 days a year.

Stay Ahead of Web Development Trends in 2023

Web development is constantly evolving and these are some of the main trends that are shaping the way we build and design websites. Progressive web applications, Artificial intelligence and Machine Learning, Accelerated Mobile Pages, Responsive Design, and Single-Page Applications are some of the current topics that are impacting the web development industry. As a web developer, it’s important to keep up with these trends and stay ahead of the changes. 

If you are looking to expand your web development in 2023, reach out to a Laing Media expert today and schedule a call. We can walk you through our wide range of services and come up with a web development plan that is tailored to your business needs and goals. Visit https://laingmedia.com/contact-us/.